In another sign of Fox News’s viewer loyalty, the network has held on 97% of their Total Viewer prime time audience in the two days following the inauguration of Pres. Barack Obama.
MSNBC has held on to 67% of its Total Viewer, prime time audience while CNN has held on to less than half — 44%. (CNN was the big winner of the cable nets on inauguration night, beating FNC by 1 million Total Viewers in prime and beating MSNBC by 2 million)
In younger viewers during prime time, FNC held 77% of the audience from inauguration night while MSNBC held 57% and CNN held 34%.