Versus Rebrand Is On The Horizon

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By Marcus Vanderberg Comment

NBC programming president Jon Miller told Pete Dougherty of the Times Union the new name of the Versus network will be revealed “within the next couple of weeks,” but won’t go into effect until 2012:

“We’ll have regular NHL,” Miller said of NBC’s cable entity. “We’ll have some other stuff that we’re going to be announcing. We have some fun programming in the works that’s going to make it an exciting place for people to go look. We’re not going to be ESPN. We’ve never claimed to be ESPN, but I think we’ll be an attractive alternative.”

I’m glad Miller is on the record as saying he doesn’t want the network to be ESPN. Just ask Fox Sports how that worked out for them.

 

 

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