Univision Debuts New Logo, Tagline

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By Alex Weprin Comment

Spanish-language broadcaster Univision is rebranding starting January 1, with a new logo and–for the first time– a tagline. The new logo takes the familiar colors and shape of the previous logo, but makes it three dimensional.

The tagline, “el latido del coraz√≥n hispano de Estados Unidos,” translates as “The Hispanic Heartbeat of America.”

The Hollywood Reporter‘s Marisa Guthrie has more information.

Univision is by far the number one channel for Spanish-language viewers, and that leadership extends to its news programming, which includes “Univision Noticias” and “Al Punto con Jorge Ramos.” It is also working with ABC News to launch a new cable news channel–in English–next year. As we reported last week, some of the names being considered for the channel are “Accent,” “VZTA,” “UNA” and “U&A.”

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