“We interrupt this program to bring you a Special Report.” “You won’t believe what we uncovered.” “We are making calls right now to find out more.”
What do those sentences REALLY mean? Lost Remote’s Steve Safran has figured it out. For example:
| “We have new details…” OLD: We have found out additional facts that are new and pertinent to your understanding of this complex story. NEW: We got nothin’, but we’re rewriting the copy in the present tense. |
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