Peter King reports the New England Patriots quarterback signed with Under Armour, becoming the growing apparel company’s biggest name endorser.
“Under Armour’s everything I was looking for,” Brady told King. “It’s cool. It’s fun. It’s what so many of the kids are wearing, and I like to try to stay cutting-edge. I like the company. I think we’ve got a lot in common. We both want to stay hungry, stay humble.”
As part of the deal, the star gets part of the company. It’s a smart move for the quarterback. Although Under Armour generates about 1/20th the revenue of Nike, whom he previously endorsed, the potential for a bigger payout is there because he has equity.
The move is similar to the tack taken by 50 Cent when he made $400 million off the sale of Glaceau (makers of Vitamin Water) to the Coca-Cola Company. (Or maybe he didn’t earn that much, but it was still a lot.)
Who would have thought a rapper and a quarterback were breaking ground in the endorsement world?