TNT’s coverage of the 2011 NBA Playoffs is the most watched and highest rated postseason to date in cable television history.
Through 19 games, the network’s coverage has averaged a 2.7 U.S. HH rating (+29 percent, 2.1 U.S. HH Rating in 2010), 4,259,000 (+33 percent, 3,194,000 in 2010) total viewers and 3,136,000 households (+29 percent, 2,432,000 in 2010).
TNT has delivered strong double-digit growth across all key demos, including:
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- A18-34 +39%Â (1,426,000 vs. 1,026,000)
- A18-49 +39%Â (2,456,000 vs. 1,774,000)
- A25-54 +34%Â (2,175,000 vs. 1,662,000)
- M18-34 +37%Â (1,009,000 vs. 739,000)
- M18-49 +40%Â (1,770,000 vs. 1,265,000)
- M25-54 +37%Â (1,551,000 vs. 1,136,000)