A Pew Research study on news viewership found that more than one quarter of Fox News viewers also watch MSNBC and vice versa.
Pew finds that 28% of people who watch Fox News also watch MSNBC and 34% of MSNBC viewers also watch Fox. Cross-platform numbers are even higher for CNN, with 54% of MSNBC viewers and 44% of Fox News viewers, respectively, also watching CNN.
- Related, TVSpy: 71% of Adults Watch Local News
Despite the crossover, Pew finds each network also has their own singularly-dedicated audience, with Fox News leading the way: 24% of FNC’s viewers watch only Fox, while 23% watch only CNN and 15% watch only MSNBC.
Cable news also has a higher level of viewer engagement than either network or local news. The most dedicated cable news viewers watch an average of 72 minutes a day, compared to 32 minutes for network news viewers and 22 minutes for local news viewers.
Pew conducted the study by analyzing Nielsen data from February 2013. Read the full study here.