The Weather Channel Gets Social to Promote ‘Tornado Week’

By Alex Weprin Comment

The Weather Channel is launching a week of tornado-related programming, and is betting on a clever viral campaign to help drive tune-in. Lost Remote has more on the campaign.

The short version: as people Tweet using the #TornadoWeek hashtag, a large fan in Weather’s Atlanta headquarters will spin faster, creating heavier and heavier winds for the poor interns manning the computers, topping out at the equivalent of an F-5 tornado. The channel is live-streaming it on YouTube.