25-54 demographic: (L +SD)
Total day: FNC: 292 | CNN: 225 | MSNBC: 140 | HLN: 109
Prime: FNC: 518 | CNN: 336 | MSNBC: 184 | HLN: 105
| 5p: | 6p: | 7p: | 8p: | 9p: | 10p: | 11p: | |
| FNC | ElectionHQ: | FNSunday: | Report: | Palin: | McCain: | Geraldo: | Palin: |
| 269 | 356 | 333 | 606 | 541 | 409 | 485 | |
| CNN | BallotBowl: | Newsroom: | Presents: | Cont./Pres.: | Cont.: | Newsroom: | Presents: |
| 158 | 159 | 194 | —/355 | — | 351 | 218 | |
| MSNBC | Special: | MTP: | Investig.: | Special: | Special: | Special: | Special: |
| 161 | 223 | 149 | 153 | 195 | 205 | 180 | |
| HLN | HLN: | Prime: | NotJust/NTMe: | Grace: | NotJust/NTMe: | Grace: | Showbiz: |
| 97 | 86 | 114/121 | 114 | 88/47 | 153 | 130 | |
Data by Nielsen Media Research. Live and same day (DVR) data.
Total Viewers: (L +SD)
Total day: FNC: 1097 | CNN: 712 | MSNBC: 330 | HLN: 284
Prime: FNC: 1958 | CNN: 1257 | MSNBC: 404 | HLN: 300
Advertisement
| 5p: | 6p: | 7p: | 8p: | 9p: | 10p: | 11p: | |
| FNC | ElectionHQ: | FNSunday: | Report: | Palin: | McCain: | Geraldo: | Palin: |
| 1232 | 1558 | 1560 | 2107 | 1929 | 1834 | 1374 | |
| CNN | BallotBowl: | Newsroom: | Presents: | Cont./Pres.: | Cont.: | Newsroom: | Presents: |
| 765 | 592 | 698 | —/1273 | — | 1394 | 656 | |
| MSNBC | Special: | MTP: | Investig.: | Special: | Special: | Special: | Special: |
| 333 | 493 | 315 | 320 | 457 | 436 | 391 | |
| HLN | HLN: | Prime: | NotJust/NTMe: | Grace: | NotJust/NTMe: | Grace: | Showbiz: |
| 302 | 246 | 254/232 | 376 | 206/146 | 402 | 302 | |
Data by Nielsen Media Research. Live and same day (DVR) data.