Suffice it to say, July was a big news month. The George Zimmerman trial, the Royal Baby, the Asiana crash, an apparent coup in Egypt and the return of Anthony Weiner, all took up hours of time on cable news.
Fox News had the top 13 programs in July in total viewers, and the top four programs in the key adults 25-54 demo. CNN’s Anderson Cooper also held two slots in the top 10 in the demo, with MSNBC’s weekend longform programs holding down the number 10 slot.
“The O’Reilly Factor” was the number one program in cable news in both total and demo viewers, averaging 2.62 million total and 413,000 demo viewers. “The Five” was number two in total viewers and third in the demo, with “Hannity” second in the demo and third in viewers.
CNN’s “AC360” was the top CNN program in the demo, placing fifth among all programs and averaging 282,000 A25-54. “The Lead with Jake Tapper” was CNN’s number one program in total viewers, averaging 701,000 and placing 15th overall.
MSNBC’s “The Rachel Maddow Show” led MSNBC in total viewers, placing 14th overall and averaging 781,000 viewers. The program placed 18th overall in the demo, averaging 218,000 viewers. “MSNBC Investigates,” the blanket term for MSNBC longform crime docs, led the channel in the demo, averaging 240,000 A25-54.
“Squawk on the Street” led CNBC in total viewers with “American Greed” tops in the demo. “Varney & Company” led FBN in both categories.
The full rankers are below.