April 2013 was a huge news month, led by the Boston bombing, the subsequent manhunt and the explosion in Texas. As we noted earlier this week, cable news ratings were up as a result.
Fox News had the top 13 cable news programs in total viewers, and the top three programs in the key adults 25-54 demo. CNN was able to secure five of the top 10 slots in the demo, something that hasn’t happened since the Japan tsunami.
“The O’Reilly Factor” was the top program on Fox News and in cable news for the month in total and demo viewers, averaging 3.07 million total and 550,000 demo viewers. The 8 PM edition of “AC360” was the top program on CNN in both total and demo viewers. Placing 14th overall in total viewers and fourth in the demo, “AC360” averaged 1.16 million total and 431,000 demo viewers. Interestingly, in its first month on the air “Parts Unknown” has immediately become one of CNN’s top programs, placing second behind “AC360” on the channel in both total and demo viewers.
MSNBC’s top program was “Rachel Maddow,” which averaged 925,000 total and 310,000 demo viewers. Maddow placed 18th overall in total viewers and 15th in the demo. “Nancy Grace” led HLN in total and demo viewers. “Squawk on the Street” led CNBC in total viewers, with “American Greed” tops in the demo. “Imus in the morning” was the top FBN show in total viewers, with “Stossel” leading the way in the demo.
You can see the rankers, below.