The Morning Show Book Club Wars Hit Cable, As ‘Morning Joe’ Enters The Fray

By Alex Weprin Comment

JoeMika_9.13The morning show book club wars have hit cable.

First there was “CBS This Morning,” which launched its book club initiative late last year. Then there was NBC’s “Today,” which debuted its book club last month.

Now, MSNBC’s “Morning Joe” wants a piece of that hot, old media action. This morning the show announced the “Morning Joe Book Club,” which will see a new book selected every month, culminating with an interview with the author during a round-table discussion on the program. Sheri Fink, the author of Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital will be the first author and book featured.

“MJ” is the first cable news morning show to try and take a piece of the book club action, having built a reputation as a place to go if you have a book to promote. It has to compete with the queen of the book club, Oprah Winfrey, who resurrected her club on OWN.