If we have a Monday Night Football this fall, it will have a new look.
ESPN has redesigned the logo to give it a more modern feel.
“Every year we go back and analyze the entire show in the offseason to raise the bar and make our presentation even better,” said senior vice president and executive producer Jed Drake. “The logo has been a point of focus this spring, developing a new mark that embodies the energy, spirit and tradition of Monday Night Football.”
“After exploring a variety of design solutions, we created a bold, symmetrical badge that contains and showcases ESPN, Monday Night Football and the NFL shield,” said creative director Michael Ruddy. “The logo was designed with a sculpted framework that adds strength. The color red dominates the palette, and the stadium lights around ESPN illuminate the badge and exemplify that MNF is in primetime. Metal, rubber and pigskin textures also add tactility.”
The logo will maintain much of the detail of the animated version in advertising and printed pieces.
Thoughts?