The Low Point Of CNBC’s Day: Eisner

By Brian 

> Update: 12:17am: “Why is anybody surprised that Eisner bombs?,” an e-mailer asks. “Is there a more boring person on the planet?”

CNBC’s struggling interview show Conversations with Michael Eisner aired twice on Tuesday, at 8 and 11pm. And both times, it lost more than half its lead-in and gave CNBC its lowest ratings of the day.

Between 8am and 8pm, CNBC stayed between 100 and 300k total viewers. But when Conversations aired, the average dropped to 98,000. In the 25-54 demo, the trend was worse: More than half of On The Money’s 41,000 viewers stuck around, and Eisner averaged just 18,000 for the hour. It was CNBC’s demo low point for the day.

As if the 8pm showing wasn’t bad enough, Conversations aired again at 11pm. The show lost more than 75 percent of Donny Deutsch’s 219,000 viewers, for an average of 52,000. In the demo, the program also shed viewers — from 82,000 at 10pm to 22,000 at 11pm. Thank goodness it doesn’t air often…

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