Overnight preliminary reports indicate that NBC’s Thanksgiving Day Parade broadcast had its best average since 2006 with a 12.7 rating.
The early estimates from NBC put the number of viewers who tuned in to some or all of the parade coverage at 45.8 million. If that holds when the official report comes out next week, it would be the biggest audience in eight years.
Full press release at TVbythenumbers. Complete official ratings will be released by Nielsen next Friday.
Matt Lauer’s other Thanksgiving program, “NBC’s People of the Year,” which we discussed with him earlier this week, drew 5.2 million Total Viewers at 9pm.