Texas Christian University’s Board of Trustees unanimously voted today to name the University’s College of Communication the Schieffer College of Communication in honor of legendary newsman and 1959 graduate Bob Schieffer.
“I am deeply honored,” says Schieffer. “This is a terrific vote of confidence and recognition from the Board and the TCU leadership of the great things that have been happening in the college.”
Schieffer’s name had already been affiliated with the School of Journalism and Strategic Communication, which is located within the College of Communication. The Schieffer College of Communication naming will take effect immediately.
“We live in a connected communication world,” said David Whillock, dean of the College of Communication. “Information is being delivered via a dynamic process that utilizes multiple platforms. Our students have to understand how to use all communication tools to develop and deliver content-rich experiences”