Synergy! CNN Adds Another Boxing Show to Schedule, Hypes March Madness

By Alex Weprin Comment

For Time Warner, the pay-per-view boxing matches are a huge investment. So huge, that the company makes it a priority to promote them as widely as possible. One of those outlets of promotion is CNN, which is about to televise replays of the HBO reality series “24/7,” featuring boxers Floyd Mayweather and Miguel Cotto. It will be the third HBO “24/7″ that CNN has replayed since last Summer.

The new season will start on CNN Saturday, April 14 at midnight, with subsequent episodes airing every Saturday leading up to the May 5 PPV match.

Another big investment for Time Warner was the March Madness college basketball tournament, which televises games on TruTV and TBS. It isn’t surprising then that CNN has spent more time than Fox News and MSNBC combined covering the tourney, according to TVEyes.