Super Bowl XLV reached an average of 10.0 million Hispanic viewers on Fox, making it the most-watched show in U.S. television history among Hispanic viewers, according to The Nielsen Company.
The previous record holder was the 2010 World Cup Final between Spain vs. Netherlands with 8.95 million Hispanic viewers.
Super Bowl XLV is also the first Super Bowl to top the finale of the hit telenovela series Destilando Amor (8.88 million Hispanic viewers).
Most-Watched TV Programs Among Hispanic Viewers
|Game||Hispanic Average Viewers|
|Super Bowl XLV (Packers-Steelers), 2/6/11||10.01 million|
|2010 World Cup Final (Spain/Netherlands), 7/11/10||8.95 million|
|2010 World Cup Round of 16 (Argentina/Mexico), 6/27/10||8.91 million|
|Destilando Amor (telanovela series finale), 12/3/07||8.88 million|
|Super Bowl XLIV (Saints-Colts), 2/7/10||8.28 million|
|Super Bowl XLIII (Steelers-Cardinals), 2/1/09||7.84 million|
|Rubi (telanovela series finale), 3/7/06||7.76 million|
|Selena Â¡VIVE! (benefit concert), 4/7/05||7.65 million|
|Super Bowl XLII (Giants-Patriots), 2/3/08||7.49 million|
|Soy Tu DueÃ±a (telanovela series finale), 12/27/10||7.18 million|
Source: NFL, The Nielsen Company, 1994-2011