Super Bowl Commercial Star Unmasks for ‘Today’

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By Alex Weprin Comment

In a smart piece of booking, NBC’s “Today” had an exclusive interview with the star of one of the Super Bowl’s most popular commercials.

The ad, which was for Volkswagen, saw a pint-sized Darth Vader trying to use the force on objects around the house, to no avail… until the Volkswagen pulled into the driveway.

The commercial actually went viral late last week, and the “Today” bookers–anticipating that it would be a hit– were able to secure an interview with mini-Vader, six-year old Max Page.

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After the jump, behind the scenes footage of “Darth Vader” using the force backstage at “Today,” and the original commercial.


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