Stephen Colbert Has Control of MLB Twitter Feed Today


By Cam Martin Comment

Comedian and political commentator Stephen Colbert has control of Major League Baseball’s Twitter feed today, and has already written, “I can’t wait to see Ken Burns’ nine-part documentary about my control of baseball’s twitter feed,” and “Am I the only person who thought @MLB was the twitter handle of Matt LeBlanc?”

No, Colbert did not hack into MLB’s system. He won a bet, beating MLB in the Beat The Streak contest. This is where fans pick one player they think will get a hit each day, in hopes of putting together a streak that bests Joe DiMaggio‘s all-time hit streak record of 56 consecutive games. The reward is $5.6 million.

MLB also rolled out a side game, featuring Colbert. If he could put together a longer streak than MLB itself, he’d win control of their Twitter feed for a day. Colbert won — with a hitting streak of two.

In short, MLB is the Mario Mendoza of its own contest.