HuffPost‘s Rachel Sklar reports Brian Stelter is back blogging. “TV Decoder is a guide to television — what’s on, who’s watching and why it matters. Brian Stelter covers the day’s on-screen and behind-the-scenes developments, with insights into Nielsen ratings and the machinations of the TV industry.”
hmmm… we’d better check that non-compete. Good luck Brian! We’ll be reading.
>More: Reached at his lush new digs at the NYTimes, Stelter tells us he sees Decoder as a compliment to TVNewser, as it will cover the television industry more broadly.
Click continued to read The New York Times press release…
NYTIMES.COM LAUNCHES ‘TV DECODER,’ A NEW BLOG DEDICATED TO THE TELEVISION INDUSTRY
Brian Stelter to be the Lead Contributor
NEW YORK, Sept. 20, 2007 – NYTimes.com introduced today “TV Decoder” a new blog covering the television industry. TV Decoder is a guide to what’s on, who’s watching and why it matters — it covers the day’s on-screen and behind-the-scenes developments, with insights into Nielsen ratings and the machinations of the TV industry. Brian Stelter, media reporter, The New York Times, will be the lead contributor.
Mr. Stelter created the TVNewser blog in 2004, which became a must-read among television network presidents, media executives, producers and publicists.
“Our readers are intensely interested in television, because it is an important business and because it both shapes and reflects what is happening in society,” said Lawrence Ingrassia, business editor, The Times.
“Along with the rest of the media and entertainment world, television is going through a period of major change, and TV Decoder will highlight the players and companies that are playing a key role in the industry.”
Nicholas Ascheim, vice president, editorial products, NYTimes.com said, “TV Decoder is a significant component of NYTimes.com’s ongoing strategy to expand our already deep coverage of the media industry. Brian brings proven ability to both break news and attract a loyal audience; we look forward to introducing his work to an even wider constituency, such as trade insiders and readers who care deeply about the television industry.”
Mr. Stelter joined The Times in July after receiving his B.A. degree in mass communications from Towson University.