CNN’s audience for the State of the Union virtually doubled from 2005, while MSNBC’s numbers rose slightly and FNC was flat or up slightly over last year.
(In 2005, CNN suffered a 48 percent loss compared to 2004.)
Here are the averages and comparisons to 2005, with all the necessary caveats: FNC is #1, it’s easier to show growth when your ratings are lower, etc etc… Update: 2:38pm: Variety calls FNC’s ratings “broadcast-like,” noting that the network enjoyed its highest-ever SOTU ratings.
8 to 11pm:
25-54 demographic:
2006: FNC: 1,237,000 / CNN: 592,000 / MSNBC: 272,000
2005: FNC: 1,609,000 / CNN: 230,000 / MSNBC: 242,000
% change: FNC:-23% / CNN: +157% / MSNBC: +12%
Total viewers:
2006: FNC: 4,485,000 / CNN: 1,667,000 / MSNBC: 667,000
2005: FNC: 4,396,000 / CNN: 837,000 / MSNBC: 589,000
% change: FNC: +2% / CNN: +99% / MSNBC: +13%
The actual speech:
25-54 demographic:
2006: FNC: 1,987,000 / CNN: 804,000 / MSNBC: 311,000
2005: FNC: 2,329,000 / CNN: 312,000 / MSNBC: 330,000
% change: FNC: -15% / CNN: +158% / MSNBC: -6%
Total viewers:
2006: FNC: 6,462,000 / CNN: 2,218,000 / MSNBC: 707,000
2005: FNC: 5,965,000 / CNN: 1,118,000 / MSNBC: 759,000
% change: FNC: +8% / CNN: +98% / MSNBC: -7%
SOTU: Cable Averages Compared To 2005
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