The Ticker Returns to CNN

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By Chris Ariens Comment

The Ticker, which was replaced years ago by the Flipper, has returned to CNN. The lower third scroll of news returned at NoonET on “Newsroom International.”

Insiders tell us this is another Jeff Zucker move. The new CNN president has been making his mark on programming, hiring and the overall look of CNN. Today, the NoonET hour of “Newsroom Interenational” also became a co-anchored show, with Michael Holmes joining Suzanne Malveaux at the anchor desk. The new ticker is a scrawl, blue, with white font.

The Flipper had been a part of CNN’s look since 2008. At the time, CNN VP Bart Feder said the Flipper is “easier to read, understand and absorb the information.” What do you think?

> Update: By Tuesday, the ticker had been tweaked with blue type on a white background. It was not used at all in primetime.

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