‘Sarah Palin’s Alaska’ Drops 40% in Week Two

By Alex Weprin Comment

Perhaps we spoke too soon. After a very strong premiere (for TLC, anyway) “Sarah Palin’s Alaska” dropped 40% in total viewers to three million viewers, 44% in the key 18-49 demo to 885,000 and 46% in the adults 25-54 demo.

Also worrying, as The Hollywood Reporter‘s James Hibberd notes: the show’s median age is 57, a whopping 15 years higher than TLC’s average.

Of course, the show is still new, and there is plenty of time to grow viewers over the coming weeks. Plus, fans of the former Alaska governor and Fox News contributor may have their hands full at the moment with “Dancing With the Stars.” Bristol Palin, who is also featured in the TLC series, is in the finals.