A tough debut week for new MSNBC hosts Ronan Farrow and Joy Reid, as their respective shows at 1pmET and 2pmET lost ground as compared to last year.
Farrow’s program’s numbers were worse, drawing both the lowest total viewers and A25-54 demo viewers of all of MSNBC’s shows on both Wednesday (260,000/52,000) and Friday (201,000/54,000). His program’s best day was Thursday with 320,000 total viewers and 79,000 demo viewers.
Overall, “Ronan Farrow Daily” averaged 243,000 total viewers and 55,000 demo viewers for the week. Compared to the same week last year with “Andrea Mitchell Reports” at 1pmET, “Ronan Farrow Daily” is down -40% in total viewers and -42% in the demo.
With Farrow as a lead-in, Joy Reid’s Monday debut drew just 38,000 A25-54 demo viewers, the lowest demo for the entire network that day. On Wednesday, Reid drew the second lowest demo for the network with 56,000 viewers. Her best total viewer day was Wednesday with 312,000 viewers, while Friday was her high mark in the demo with 84,000 viewers.
Overall, “The Reid Report” averaged 286,800 total viewers and 63,200 demo viewers. Compared to the same week last year with “News Nation with Tamron Hall” at 2pmET, “The Reid Report” was down -8% in total viewers and -38% in the demo.
From past debuts, we know first week numbers have the potential to change over the course of time. Also important to note, the same week last year featured all networks covering the resignation of Pope Benedict XVI.
For each day’s individual scoreboards, click here.