“Reliable Sources” drew its second lowest A25-54 demo number in close to four years on Sunday, as host Brian Stelter interviewed “The Loudest Voice in the Room” author Gabriel Sherman for the show’s first 25 minutes.
341,000 total viewers and 61,000 demo viewers tuned in at 11am, those numbers dropping 20,000 total viewers and 31,000 demo viewers from lead-in “Fareed Zakaria GPS.”
The opposite trend occurred on Fox’s media-counterpart “MediaBuzz” with Howard Kurtz: the show, which didn’t cover Sherman’s book on CEO Roger Ailes, was up 5,000 total viewers and 37,000 demo viewers from lead-in “Americas News Headquarters.”
The performance for “Reliable Sources” was down compared to Stelter’s debut over a month ago: down -15% in total viewers and -48% in demo viewers.