“Real News vs. the ‘Mole’ Man”

By Brian 

In his latest Variety column, Brian Lowry touches on the promotion of Anderson Cooper described below:

“The irony is Cooper’s own pronouncements sound at odds with the way he’s being sold. Last week, for example, in a Web interview, he dismissed injecting reporters into stories as ‘very artificial,’ adding, ‘I don’t care what some blow-dried anchor thinks about a political position.’ OK, so why should we care about Cooper being ‘changed’ by the stories he covers?”

He concludes: “Bonding talent to the audience through emotional pleas is an understandable marketing device, but an insidious effect on news content goes with it. That’s why CNN should tread carefully or risk squandering its investment in Anderson Cooper, turning him into the reluctant star of a thriller with a highly promotable title, ‘Real News vs. the ‘Mole’ Man.'”

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