Ratings: Obama Exclusive Fails to Move the Needle For CNN’s ‘New Day’

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By Merrill Knox Comment

“New Day” capped off a week of major interviews Friday with Chris Cuomo’s exclusive sit down with President Obama. The CNN morning show finished third in both Total Viewers and the A25-54 demographic for the day, averaging 280,000 viewers and 91,000 viewers, respectively.

Compared to the same day last week, “New Day” was up +9% in Total Viewers and down -11% in A25-54 viewers on Friday. Ratings peaked during the 8amET hour, when the largest chunk of the interview aired, with 323,000 Total Viewers and 101,000 A25-54 viewers.

For the week, CNN’s morning show finished third in Total Viewers and fourth, behind HLN’s “Morning Express,” in the A25-54 demographic. See the weekly averages after the jump.

The averages for the week of August 19, 2013:

  • Total Viewers: FNC: 1.051M / MSNBC: 349K / CNN: 260K / HLN: 206K
  • A25-54 viewers: FNC: 222K / MSNBC: 109K / HLN: 97K / CNN: 78K

 

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