Elisabeth Hasselbeck’s much-anticipated debut on “Fox & Friends” delivered a ratings boost for Fox News Monday morning. Hasselbeck’s first show was up +4% in total viewers and +19% in the demo compared to the same day last week and up +10% and +21%, respectively, compared to Fox News’ quarter-to-date average.
MSNBC’s “Morning Joe” was second in total viewers and third in the demo. The show is up +9% in total viewers and +23% in the A25-54 demographic compared to last week and +11% and +13%, respectively, vs. its quarter-to-date average. CNN’s “New Day,” which placed second in the demo and third in total viewers, was down -17% in total viewers and -5% in the demo compared to last week and down -19% in both ratings measurements quarter-to-date.
The averages for Monday, September 16 (6 to 9amET):
Fox News: 1,166,000 total viewers / 285,000 A25-54
MSNBC: 432,000 total viewers / 89,000 A25-54
CNN: 250,000 total viewers / 147,000 A25-54