Ratings: Elisabeth Hasselbeck’s ‘Fox & Friends’ Debut

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By Merrill Knox Comment

Elisabeth Hasselbeck’s much-anticipated debut on “Fox & Friends” delivered a ratings boost for Fox News Monday morning. Hasselbeck’s first show was up +4% in total viewers and +19% in the demo compared to the same day last week and up +10% and +21%, respectively, compared to Fox News’ quarter-to-date average.

MSNBC’s “Morning Joe” was second in total viewers and third in the demo. The show is up +9% in total viewers and +23% in the A25-54 demographic compared to last week and +11% and +13%, respectively, vs. its quarter-to-date average. CNN’s “New Day,” which placed second in the demo and third in total viewers, was down -17%  in total viewers and -5% in the demo compared to last week and down -19% in both ratings measurements quarter-to-date.

The averages for Monday, September 16 (6 to 9amET):

Fox News: 1,166,000 total viewers / 285,000 A25-54

MSNBC: 432,000 total viewers / 89,000 A25-54

CNN:  250,000 total viewers / 147,000 A25-54

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