Rather Signs Off: Opportunity For Viacom To “Remake” The Broadcast

“Dan Rather’s departure tonight as the anchor of the ‘CBS Evening News’ provides Viacom Inc. with the opportunity to remake a broadcast that has the lowest ratings in 24 years and garners 13 percent less for advertisements than competitor NBC,” Bloomberg reports. The CBS Evening News has lost 73,000 viewers in the past year. And Tradition Asiel Securities analyst Paul Kim estimates Viacom “reaps $200 million a year from news, about half as much as NBC News.”