Rare Demo Wins for MSNBC


By Chris Ariens Comment

A couple of rare wins by MSNBC in the A25-54 demo over the last couple of nights.

  • Monday: Ed Schultz was #1 at 10pmET, topping perennial #1 Greta Van Susteren (309K vs. 303K). Van Susteren still almost doubled Schultz in Total Viewers (1.607M vs. 819K)
  • Tuesday: Chris Matthews was #1 at 5pmET (204K), ahead of #2 “Special Report” on HLN (196K) and #3 FNC’s new “The Five” (191K) in its second day. FNC was #1 in Total Viewers in the time period (1.112M)