In the younger demographics, including the key 25-54 demo, Anderson Cooper 360’s ratings are up by double digits, CNN says. In contrast, ratings for Greta Van Susteren and a Bill O’Reilly repeat are down double digits in the three young demos.
These are program comparisons — 11/7/05 to 12/25/05 vs. 11/08/04 to 12/26/04:
10 to 11pm:
P2+</B | P25-54 | P18-49 | P18-34 | |
CNN 05: | 652,000 | 229,000 | 181,000 | 59,000 |
CNN 04: | 638,000 | 196,000 | 149,000 | 38,000 |
% diff: | +2% | +17% | +21% | +55% |
FNC 05: | 1,553,000 | 337,000 | 260,000 | 53,000 |
FNC 04: | 1,603,000 | 525,000 | 387,000 | 103,000 |
% diff: | -3% | -36% | -33% | -49% |
11pm to 12am:
P2+</B | P25-54 | P18-49 | P18-34 | |
CNN 05: | 458,000 | 180,000 | 154,000 | 52,000 |
CNN 04: | 363,000 | 124,000 | 104,000 | 35,000 |
% diff: | +26% | +45% | +48% | +49% |
FNC 05: | 1,089,000 | 287,000 | 234,000 | 55,000 |
FNC 04: | 1,023,000 | 408,000 | 330,000 | 108,000 |
% diff: | +6% | -30% | -29% | -49% |
Advertisement