Poor Glenn Beck

By Brian 

beckjune28.jpgPoor Glenn Beck. While Glenn Beck is on the road having a mid-life crisis, the radio-turned-Headline News host’s ratings are sinking.

In the Q2 ranker, Beck doesn’t show up until the second page — below every other CNBC program. He has averaged 78,000 demo viewers since day one, and 165,000 total viewers.

> Update: A spokesperson says the HLN 7pm timeslot is up 21 percent in total viewers and up 39 percent in the 25-54 demo for Q2…

When he premiered in May, he averaged 81,000 demo and 167,000 total viewers. In June, he sagged a bit, averaging 76,000 demo and 163,000 total viewers.

Now his show airs several times a night — at 7, 9, and midnight — so Headline News will point out that he actually gets three times as many viewers. But let’s look at his individual time slots. At 7pm, Beck averaged 79,000 demo viewers in June. Showbiz Tonight averaged just a few thousand less last June. And he’s actually down 19 percent among total viewers for the hour.

At 9pm, Beck is losing viewers for Headline News. In June 2005, Prime News Tonight averaged 110,000 demo and 317,000 total viewers. In June 2006, Beck averaged 82,000 demo and 196,000 total viewers — declines of 25 and 38 percent respectively. Maybe Beck’s premiere poll, “When Will the TV Show Get Cancelled,” wasn’t a joke…