The NFL playoffs started on a high note, at least ratings-wise. The Baltimore Ravens-Pittsburgh Steelers matchup drew the highest ratings for a Divisional playoff game in 17 years.
From a release:
“Yesterday’s 20.9/39 for the Ravens-Steelers game was the highest rating for the AFC Saturday Divisional game in the metered markets in 17 years (23.9/51; Los Angeles Raiders-Buffalo; NBC; 12:30-3:45 PM) on January 15, 1994.”
Hey Sports Media Watch. What can you tell us?
“Saturday’s Ravens/Steelers AFC Divisional Round game earned a 20.9 overnight rating on CBS, up 17 percent from last year (NO/ARI: 17.9, FOX), and up 23 percent from 2009 (BAL/TEN: 17.0, CBS).”
Perfect.
The Green Bay Packers-Atlanta Falcons game helped Fox win the primetime ratings war.