And it’s the fourth hour of the “Today” show.
The fourth hour, which is hosted by Kathie Lee Gifford and Hoda Kotb, averaged 1.9 million viewers this year, up 10% from 2008. (Last week, the pair averaged 2.1 million).
The fourth hour of the “Today” show (or FHOTS) launched in 2007.
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We can only speculate as to why FHOTS saw such a growth in popularity this year. Maybe it was this. Another theory after the jump.