NBCUniversal has just acquired all media rights to another six Olympics. NBC adds to the three Olympics it secured in an earlier deal: 2016 in Rio, 2018 in Peyongchang and 2020 in Tokyo, with six more Summer and Winter Olympics through 2032, the host cities of which have not yet been selected.
The new deal, valued at $7.65 billion, is the longest U.S. Olympic sports rights agreement in history.
“This is one of the most important days in the history of NBCUniversal,” says NBCU CEO Steve Burke. “The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades.”
NBC has had the U.S. rights to 11 of the last 14 Olympics. Josh Elliott, said the Olympics played a major part in his decision to leave ABC News for NBC Sports: “A profound and essential part of my being has always been to be a part of an Olympics broadcast,” Elliott said on the day he was hired.