October Ratings: CNN Remains a Top 10 Basic Cable Network

By A.J. Katz Comment

CNN is a top 10 basic cable network in total day viewers for the third consecutive month, finishing No. 6 across the basic cable landscape during October 2017.

Additionally, the network has defeated MSNBC in total day for 40 straight months among adults 25-54, and continues to lead on weekends in the aforementioned ad-friendly demo.

That said, CNN saw softness in October during the crucial prime time daypart, where TV networks set premium ad rates. CNN finished behind Fox News and MSNBC both in total viewers and in the prime time demo, but still managed to earn a No. 8 ranking across basic cable in weekday prime time viewers.

As one might have expected, CNN posted double-digit prime time audience declines this month versus the previous October, an election coverage-heavy month (-52 percent in total viewers and -54 percent in the demo). But FNC and MSNBC posted year-over-year declines as well.

CNN had finished No. 1 in cable news among the younger news demos, including adults 25-54, in October 2016. That was CNN’s first monthly win in the news demo since 2001.

The ratings for October, 2017 (Nielsen Live + Same Day data):

  • Prime time (Mon-Sun): 919,000 total viewers / 325,000 A25-54
  • Total Day (Mon-Sun):  723,000 total viewers / 239,000 A25-54

On the programming front, CNN’s New Day scored a key win over Morning Joe in the key demo. This is the program’s second straight monthly win over MJ among younger news viewers.

Erin Burnett defeated MSNBC in the A25-54 demo at 7 p.m., while Anderson Cooper defeated MSNBC in the demo at 8 p.m.

CNN has a strong story on weekends. Anthony Bourdain Parts Unknown is No. 1 among adults 25-54 in its time period, out-performing Fox News and MSNBC combined, and This is Life With Lisa Ling is tracking at its strongest season ever in total viewers. The Wonder List With Bill Weir, in its third and final season, is presently No. 2 in its Saturday 9 p.m. slot among adults 25-54.

Here’s CNN’s October 2017 release:

 CNN BEATS MSNBC FOR 40TH STRAIGHT MONTH
IN OCTOBER

New Day Bests Morning Joe among Adults 25-54 Again;
Erin Burnett Outfront and Anderson Cooper 360 Post Higher Demo Audiences than MSNBC

CNN Ranks Top 10 in All of Cable for Third Straight Month

2017 Pacing to be CNN’s Highest on Record in Total Day and Second Highest since 2008 in Prime time

CNN once again surpassed MSNBC in Total Day, daytime and on weekends during the month of October among adults 25-54. CNN has now bested MSNBC in Total Day for 40 straight months in the key demographic 25-54 (240k vs. 203k), the longest monthly streak since January 2010.

CNN also beat MSNBC by wide margins throughout daytime programming, averaging a +40% advantage in the key demo (255k vs. 182k). All of CNN’s day time programs posted higher demo 25-54 audiences than MSNBC. CNN has now topped MSNBC during the daytime hours (9am-4pm) for 44 straight months among 25-54.

In addition, CNN easily outperformed MSNBC during weekend programming in both Total Day (191k vs. MSNBC’s 120k) and prime time (225k vs. MSNBC’s 98k). CNN ranked #1 in cable news every hour on Saturdays from 1-7pm, and on Sundays from 3-7pm and 9pm-midnight. MSNBC ranked third in total day and fourth in weekend prime time.

CNN’s New Day with Chris Cuomo and Alisyn Camerota beat MSNBC’s Morning Joe among adults 25-54 for the second straight month (243k vs. MSNBC’s 237k), and for the sixth time in the last 10 months; up double digits from a year ago (+15%). New Day which launched in June of 2013, is delivering its third highest monthly demo delivery on record during the morning time period (6-9am).

Erin Burnett Outfront (7pm) topped MSNBC’s Hardball with Chris Matthews among adults 25-54 (356k vs. MSNBC’s 346k) and Anderson Cooper 360 (8pm) beat All in with Chris Hayes (391k vs. MSNBC’s 374k) for the third straight month in October.

Other key CNN programs such as Early Start with Christine Romans and Dave Briggs, The Lead with Jake Tapper, The Situation Room with Wolf Blitzer, Smerconish (No. 1 at 6p), State of the Union with Jake Tapper, Inside Politics with John King, Fareed Zakaria GPS (No. 1 at 1pm) and Reliable Sources with Brian Stelter all easily surpassed MSNBC this month, posting higher demo 25-54 audiences.

All of Cable:
Among ALL cable networks, CNN ranks #6 among total viewers and #11 among adults 25-54 in Total Day. CNN ranks #8 in ALL of cable in M-F Prime total viewer delivery. This marks the third straight month that CNN is a Top 10 cable network among total viewers in Total Day and M-F Prime.

Year-to-Date:
Year-to-date, 2017 is pacing to be CNN’s highest on record in Total Day among total viewers and adults 25-54. 2017 is also pacing to be CNN’s second largest audience since 2008 in primetime among 25-54 and total viewers.

Median Age:
Year-to-date, CNN continues to attract an audience that is five years younger than Fox News and MSNBC in total day, and seven years younger than Fox News and six years younger than MSNBC in prime time. CNN is tracking at its youngest yearly median age since 2008 in Total Day, while MSNBC is at its oldest on record.

CNN Original Series:
• Anthony Bourdain: Parts Unknown Season 1-to-date (10/1-10/29/17, Sun 9pm): Ranks #1 among adults 25-54 across cable news in its time period, outperforming the combined delivery of MSNBC and Fox News. The program is tracking at its second highest Fall season performance ever among both adults 25-54 and total viewers.
• This is Life with Lisa Ling Season 4-to-date (10/1-10/29/17, Sun 10pm): Is tracking at its highest season performance ever among total viewers and second highest ever among adults 25-54. The program ranks #1 among 25-54 across cable news in its time period. Every episode this season to-date has ranked #1 among 25-54 across cable news in the hour.
• The Wonder List with Bill Weir Season 3-to-date (10/7-10/28/17, Sat 9pm): Ranks #2 in cable news among both adults 25-54 and total viewers in the hour.

Vs. Last October 2016:
When comparing to a year ago, please note for context that CNN had unprecedented and record-high viewership last October, just one month before the historic Presidential election. Big news stories with higher than average viewership included: the three Presidential Commission debates (one VP Commission debate) and breaking news stories such as the Access Hollywood tape, the FBI’s decision to review Clinton emails in the Anthony Weiner sexting case, Hurricane Matthew hitting Florida and continuing coverage of the fatal police shooting in Charlotte.

###

Comments

Advertisement
Advertisement