Oct. #’s: MSNBC Posts Big Gains With Hardball, Countdown, Scarborough

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By Brian

Fox News and CNN were mostly down in October primetime, compared to the same month a year ago. But MSNBC was mostly up, with Hardball enjoying a 27 percent gain in the demo and Scarborough Country recording a 13 percent increase. Countdown with Keith Olbermann beat CNN’s Paula Zahn in the demo again, and came within 2,000 viewers of beating her in total viewers. Olbermann was up 61 percent in the demo versus last year. Here are the hourly numbers:





 25-54 demo Total viewers
Smith368,000392,000-6% 1,301,0001,577,000-18%
Blitzer252,000241,000+5% 755,000811,000-7%
Matthews174,000137,000+27% 457,000434,000+5%






 25-54 demo Total viewers
O’Reilly470,000518,000-9% 2,081,0002,678,000-22%
Zahn217,000233,000-7% 639,000824,000-22%
Olbermann233,000145,000+61% 637,000381,000+67%






 25-54 demo Total viewers
H&C434,000443,000-2% 1,456,0001,775,000-18%
King283,000281,000+1% 1,007,0001,134,000-11%
Scarbo.152,000135,000+13% 418,000382,000+9%






 25-54 demo Total viewers
Greta368,000420,000-12% 1,141,0001,600,000-29%
Cooper283,000281,000+1% 1,007,0001,134,000-11%
Doc Block140,000130,000+8% 321,000344,000-7%






 25-54 demo Total viewers
O’Reilly385,000321,000+20% 1,070,0001,148,000-7%
Cooper208,000211,000-1% 468,000571,000-18%
Doc Block168,000103,000+63% 327,000230,000+42%