Thursday’s broadcast of “The View,” featuring President Barack Obama, was the series’ most-watched broadcast ever in Total Viewers (6.59 million). That puts Thursday’s show about 2 million viewers ahead of the nation’s #1 morning show “Today” which last week averaged 4.68M Total Viewers. The network morning shows also have a larger available audience for their 7am broadcasts compared to “The View”‘s late morning airings.
The show was the most-watched broadcast since March, 2009 in the women’s demos: W18-34 (516,000/1.5 rating) and W18-49 (1.33 million/2.0 rating).
“The ratings indicate that our show continues to break new ground. ‘The View’ has proven to be an important stop for political candidates and is appointment television for our loyal audience who value our opposing views,” said Barbara Walters.