CNN got a much-needed boost from the Presidential election and related political coverage in November. The network grew significantly compared to the same month last year, turning in its best monthly performance in Total Day in more than a year.
The ratings for November 2012:
- Primetime (Mon-Sun): 1,052,000 Total Viewers / 399,000 A25-54
- Total Day (Mon-Sun): 650,000 Total Viewers / 241,000 A25-54
In primetime, CNN is up +64% in Total Viewers and +116% in the A25-54 demographic compared to the same month last year. In Total Day, the network is up +59% in Total Viewers and +99% in A25-54 viewers.
Among younger viewers, CNN’s weekday primetime programming had its best monthly performance in over a year. “Erin Burnett OutFront,” “Anderson Cooper 360” and “Piers Morgan Tonight” were all up double digits across the board year-over-year. This growth is without Election Nigh ratings, which are reflected only in the network’s primetime averages.
Burnett’s program was up +52% in Total Viewers and +81% in the A25-54 demographic, its strongest month since launching in October 2011. Both the 8pm and 10pmET hours anchored by Cooper were up double digits across the board. Morgan’s program also posted big increases, +44% in Total Viewers and +73% among younger viewers, the show’s best performance since March 2011.
“Starting Point with Soledad O’Brien” had the best month since it launched in January, growing +36% in Total Viewers and +44% in the A25-54 demographic.
More from CNN in their release after the jump.
CNN RATINGS – End of November 2012
HIGHLIGHTS:
- CNN has best monthly performance in total day in over a year among both total viewers and in the key demo 25-54 and in M-F prime among 25-54
- CNN has substantial growth vs. a year ago in both total day and weekday primetime
- In the key demo 25-54, CNN grew more than the cable competition in both total day and M-F primetime vs. a year ago
- Starting Point with Soledad O’Brien has its best month since launch
- Erin Burnett Outfront has best month since launch
- AC 360 has best month since launching at 8pm
- Piers Morgan Tonight has best month in over a year (since March 2011)
- All three hours of The Situation Room with Wolf Blitzer have substantial growth in November
- CNN dayside tops MSNBC in both total viewers and the key demo 25-54
CNN had substantial growth in November increasing +59% in total day/total viewers (652k vs. 409k) and +98% in total day/demo 25-54 (241k vs. 122k) vs. a year ago. In weekday primetime, delivery increased by even more robust margins — +72% in total viewers (1.254m vs. 729k) and +131% in the key demo 25-54 (494k vs. 214k). This represents CNN’s best monthly performance in total day in over a year among both total viewers and in the key demo 25-54 and in M-F prime among 25-54.
Starting Point with Soledad O’Brien had its best month since launching in January, growing double digits from a year ago. In total viewers the morning program was up +36% (393k vs. 290k) and increased 44% in the key demo 25-54 (164k vs. 114k).
Erin Burnett Outfront also had its strongest month since launch (October 2011) in both total viewers and in the key demo. The show had the most growth in total viewers compared to the competition, increasing +52% (774k vs. 510k) and also increased +81% in the key demo (254k vs. 140k).
AC360 at 8pm had its best month since launching in August 2011. Versus a year ago, AC 360 was up +41% among total viewers (914k vs. 650k) and +63% in the key demo (313k vs. 192k). AC at 10pm also had solid gains vs. a year ago, increasing +20% in total viewers and +34% in the key demo 25-54.
At 9pm Piers Morgan Tonight had its best performance in both total viewers and in the key demo since March 2011 (Japan earthquake). In November, PMT increased +44% in total viewers (905k vs. 629k) and +73% in the key demo (271k vs. 157k).
The Situation Room with Wolf Blitzer had substantial growth in November, with all three hours increasing among total viewers and in the key demo vs. a year ago. Situation Room at 6p saw the most sizeable increases in total viewers compared to the competition, increasing +83% (938k vs. 512k) and also increased +169% in the key demo (326k vs. 121k).
During dayside (weekdays 9a-5p) CNN topped MSNBC in November in both total viewers (701k vs. 687k) and in the key demo (233k vs. 206k).
In November, CNN reached an average monthly cumulative audience of 106.5 million, FNC had 93.0m and MSNBC averaged 78.4m.