ABC has taken out ads in the industry trade magazines, Multichannel News, Broadcasting & Cable and Variety as well as in The Wall Street Journal today trumpeting a win in the new C3 Nielsen measurement over the Late Show with David Letterman.
The win comes in the A25-54, W25-54 and W18-49 demographics from Sept. 24, 2007 – May 23, 2008.
C3, launched last year, measures the ratings for average commercial minutes in a program plus three days of DVR playback.
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