NBC wins the final night of the Democratic National Convention drawing more than 7 million viewers for its two-hour primetime special last night. On cable, CNN won its first convention night in both primetime, and the crucial 10pm hour. After MSNBC took night one, and they split night two, on night three, CNN won in both Total Viewers and A25-54 demo viewers.
- Cable News Primetime (8-11pm). Night three of the DNC, Sept. 6, 2012
CNN: 4,105,216 total viewers (1,557,165 in 25-54)
MSNBC: 3,610,875 total viewers (1,289,781 in 25-54)
FNC: 2,659,051 total viewers (672,749 in 25-54)
While NBC led the way, cable networks CNN and MSNBC were watched by more viewers than ABC and CBS.
- Sept. 6, 2012. Night three of the DNC:
NBC (9-11:11pm): 7.377 viewers (3.088M in A25-54)
CNN (10-11pm): 5.562 viewers (2.201M in A25-54)
MSNBC (10-11pm): 4.547 viewers (1,776M in A25-54)
ABC (10-11:11pm): 3.995 viewers (1.524M in A25-54)
CBS (10-11:12pm): 3.294 viewers (1.383M in A25-54)
FNC (10-11pm): 2.855 viewers (808K in 25-54)