Most people watching television during the day yesterday chose to watch NBC for inauguration coverage with ABC a very close second, according to Nielsen Fast National Data.
11am-2pmET
• Total Viewers:
NBC – 10,406,000
ABC – 10,129,000
CBS – 7,049,000
• A25-54 demo:
NBC – 4,335,000
ABC – 3,931,000
CBS – 2,724,000
(after the jump, see how the broadcast networks compared from 12-1pmET and 10am-5pmET)
In prime time, FOX broadcast network was the only network without Inauguration coverage. And it won the night. ABC was second, CBS third and NBC fourth.
• The Neighborhood Ball on ABC was the #2 program at 8pm and the #1 show at 9pm.
• CBS’s “Change and Challenge” at 9pm came in fourth.
• NBC’s 10pm Inauguration special came in third.
Note: FOX daytime ratings will not be available for another few days.
Click continued to see more network breakdowns, and click here to see how the cable networks stacked up…
12-1pmET
Total Viewers / A25-54 demo
NBC 12,210,000 / 5,178,000
ABC 11,746,000 / 4,517,000
CBS 8,245,000 / 3,211,000
10amET-5pmET
Total Viewers / A25-54 demo rating
NBC 8,650,000 / 2.8
ABC 8,364,000 / 2.6
CBS 5,531,000 / 1.6