NBC Draws Most TV Viewers For Inauguration

By SteveK Comment

nbc_1-21.jpgMost people watching television during the day yesterday chose to watch NBC for inauguration coverage with ABC a very close second, according to Nielsen Fast National Data.


• Total Viewers:

NBC – 10,406,000

ABC – 10,129,000

CBS – 7,049,000

• A25-54 demo:

NBC – 4,335,000

ABC – 3,931,000

CBS – 2,724,000

(after the jump, see how the broadcast networks compared from 12-1pmET and 10am-5pmET)

In prime time, FOX broadcast network was the only network without Inauguration coverage. And it won the night. ABC was second, CBS third and NBC fourth.

• The Neighborhood Ball on ABC was the #2 program at 8pm and the #1 show at 9pm.
• CBS’s “Change and Challenge” at 9pm came in fourth.
• NBC’s 10pm Inauguration special came in third.

Note: FOX daytime ratings will not be available for another few days.

Click continued to see more network breakdowns, and click here to see how the cable networks stacked up…

Total Viewers / A25-54 demo

NBC 12,210,000 / 5,178,000
ABC 11,746,000 / 4,517,000
CBS 8,245,000 / 3,211,000

Total Viewers / A25-54 demo rating

NBC 8,650,000 / 2.8
ABC 8,364,000 / 2.6
CBS 5,531,000 / 1.6