Moving With The Audience

Highlights from Joanna Weiss‘ Q&A with Brian Williams:

> On the evening news race: “We’re all covering the same stories. And I think if we’re right, our version of those stories will be better.”

> “If the audience is moving beyond the traditional evening experience of watching a television seated in their dens, we’ll move with them, and we have.”

> How he got the Tony Blair interview: “Like [Red Sox pitcher Jonathan] Papelbon, I watched films. I watched, in effect, scouting films of how others had approached the prime minister. And I read through every available interview…”