The three network morning shows averaged a combined 13.15 million viewers last week, the most for this comparable week since the week of Sept. 25, 2006, when 13.24 million tuned in to the three morning shows, which also happened to be Meredith Vieira’s third week on “Today.”
The morning broadcasts, which all experienced growth last week, added 1.51 million viewers from the same week in 2012.
And here’s something we haven’t written in a while: the biggest growth was experienced by the “Today” show.
“Today” was up +15% in total viewers and up +19% in the A25-54 demo. “Good Morning America” was up +12% in viewers and up +7% in the demo and “CBS This Morning” was up +13% in viewers and up +5% in the demo.
“GMA” still topped “Today” by nearly 800,000 viewers and wins the first week of the 2013-2014 season.
The averages for the week of September 23, 2013:
- Total Viewers: ABC: 5.547M / NBC: 4.752M / CBS: 2.851M
- A25-54 viewers: ABC: 2.067M / NBC: 2.011M / CBS: 977K