NBC’s Today show wins two weeks in a row in the A25-54 demo, the demographic favored by advertisers of news programs. The win was by the slimmest of margins: 5,000 viewers or .3 percent. Good Morning America still takes the total viewer crown with a more than 10 percent lead.
Compared to the same week last year, No. 3 CBS This Morning was the only broadcast to grow both viewers and the demo. CTM was up 13 percent in viewers and up 1 percent in the demo. Today was down -4 percent in both viewers and the demo, while GMA was down -6 percent in viewers and down -15 percent in the demo.
The averages for the week of Sept. 7, 2015:
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- Total Viewers: ABC: 5.023M / NBC: 4.544M / CBS: 3.346M
- A25-54 viewers: ABC: 1.727M / NBC: 1.732M / CBS: 916K