Morning Show Ratings: Week of Sept. 25

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By Brian 

In Meredith Vieira‘s third week on Today, the broadcast delivered a 4.5 rating, down from a 4.6 the week before and a 4.9 on her (three-day) premiere week. Today beat GMA by 840,000 total viewers and 530,000 adults in the 25-54 demo.

NBC was up 2 percent in total viewers, but down 4 percent in the 25-54 demo. GMA is also down. For the week of Sept. 25:

Total viewers: NBC: 5,730,000 / ABC: 4,890,000 / CBS: 2,620,000

Households: NBC: 4.5/16 / ABC: 3.7/14 / CBS: 2.0/7

25-54 demo: NBC: 2,730,000 / ABC: 2,220,000 / CBS: 1,080,000