CBS This Morning begins the new TV season as it ended the old one: seeing the most growth in the mornings. While still trailing ABC and NBC, CTM was up +10 percent in viewers and up +16 percent in the A25-54 demo compared to the same week last year.
The Today show, which maintains its run as the No. 1 show in the demo, also saw growth: +2 in viewers and +4 percent in the demo. ABC’s Good Morning America remains the most-watched morning show, but was down -3 percent in viewers and flat in the demo, stemming losses that amounted to 9 percent of its audience last season.
The averages for the week of Sept. 19, 2016:
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- Total Viewers: ABC: 4.583M / NBC: 4.335M / CBS: 3.638M
- A25-54 viewers: ABC: 1.526M / NBC: 1.742M / CBS: 1.099M