Morning Show Ratings: Week of October 10

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By Merrill Knox Comment

NBC’s “Today” had another winning week from October 10-14, topping ABC’s “Good Morning America” by 390,000 total viewers and 450,000 A25-54 viewers.

“GMA” was the only morning show to post year-over-year growth. For the fourth straight week, the ABC morning show was up double-digits in both ratings measurements, growing +11% in total viewers and +12% in the demographic.

“Today” was down -1% in total viewers and -5% in the demo; “The Early Show” on CBS was down -10% in total viewers and -16% in the demo.

The averages for the week of October 10:

  • Total Viewers: NBC: 5.15M / ABC: 4.76M / CBS: 2.42M
  • A25-54 viewers: NBC: 2.32M / ABC: 1.87M / CBS: 1.00M