Americans’ search for Matt Lauer on the global map helped give “Today” its best viewership in almost six months — since the week of May 23 which was Meredith Vieira’s penultimate week on the show. “Today” had a +810,000 lead on “Good Morning America.”
Compared to the same week last year “Today” was up +5% in Total Viewers, while “GMA” was up +9%. Of the three programs, only “GMA” also saw A25-54 viewer growth, up double digits: +13%. The ABC program continues to narrow the gap with “Today” in both Total Viewers (-46%) and A25-54 viewers (-38%) versus this time last year.
The averages for the week of November 7:
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- Total Viewers: NBC: 5.98M / ABC: 5.17M / CBS: 2.77M
- A25-54 viewers: NBC: 2.54M / ABC: 2.02M / CBS: 1.61M